"Handcrafted" aimed to emphasize the human aspect inherent in competition with a playful tone, departing from our previous campaigns. Through the use of "handcrafted" textures, logo recreations, and accent animations, we promoted games without traditional athlete headshots, unavailable due to Covid restrictions. The campaign needed to span across multiple sports, and was adaptable across broadcast, print, and social media platforms. Once designed, the toolkit was handed off to editors for spot production throughout the seasons.